1. EXECUTIVE SUMMARY
PandaTip: The Assessment section is where you, as the designer, elucidate the strengths and weaknesses of the Client’s current design/brand/website, etc. This section can also contain analysis of market trends in the Client’s industry. Evaluating your Client’s competitors can help you have a firm grasp of the situation, and will allow you to anticipate your Client’s needs more quickly. You can also demonstrate here you and your company’s understanding of your Client’s own unique brand.
3. OUR TEAM
PandaTip: This section breaks down the creative strategy into specific tasks that you will follow in your work for the Client. While Creative Strategy demonstrates your awesome, unique approach to the design work, the Process section shows just how this will all play out.
6. FEES AND FINANCES
PandaTip: In a straightforward manner, this section will plainly state what the established fees are for this work. This section will let the Client know if you wish to charge a flat fee, or if work will be billed hourly. It is best to be very specific in this section, and include all projected tasks and their assigned fees.
7. BILLING AND SCHEDULE
PandaTip: Here you can give an overall timetable for completion of the project, or include a timetable detailing the individual tasks. (The latter choice is especially suggested for a lengthy, ongoing project). This is also a great section in which to include specifics about when the company or designer will contact the Client, and how often this communication will occur. Lastly, this section can outline when Client will be Invoiced, and can include information on payment deadlines and any late fees.
Thank you for considering [Sender.Company] for your graphic design needs. After learning more about the project, I’m confident that our team can deliver fantastic results on time and within budget.
This graphic design proposal outlines the scope of work and pricing of our services. If you have any questions, please contact me directly over email or phone.
To accept this proposal, please sign below.
PandaTip: The executive summary provides an overall summary of the graphic design proposal detailed below. You can be fairly succinct here.
[Client.Company] is looking to revamp its brand identity, which includes logo redesign, corporate brand book design, and a website revamp. [Sender.Company] handled a number of graphic design projects for businesses in [Client.Industry]. Our work has demonstrated significant achievements in business growth and brand development helping our clients to garner lasting results. We hope to provide [Client.Company] with similar success through our outstanding graphic design services.
Our team will work with your marketing department aiming at [Date] as the completion date for this project. You can expect the following deliverables by this date:
1. New logo identity
2. Letterhead/template for company’s electronic documents
3. Template for business cards
4. Set of graphic designs, illustrations and concepts for corporate swag (mugs, pens, etc.)
We have consulted multiple companies in the area of graphic design. It is crucial that
your brand speaks to the end customer, causes positive emotions, and expresses the values of your company.
When working with [Sender.Company], you’re in good hands.
Started in [Foundation Year] by [Founders], [Sender.Company] has always aimed at being a boutique, consultative graphic design firm.
We live and breathe graphic design, which is the main area of our focus. In addition, our team members have many years of experience within the fields of marketing, advertising, web design, and computer programming. We’re passionate about client’s success and go the extra mile to ensure ultimate satisfaction.
Visit our cozy office at [Address], let’s have coffee, talk marketing, branding, identity and graphic design.
When it comes to graphic design for print or promotional materials, there are endless options. These are our top picks for logo, brand books, business cards, and/or brochures design.
The goal of a creative process in graphic design is to set clear milestones and deadlines ensuring timely delivery of the project. By its own nature, creativity is hard to harness into a predictable and linear set of stages, but it is extremely important to do so.
While the exact milestone completion dates may vary by 1 to 2 days, we stick to a tight schedule and follow the process, outlined below:
50% of the project total is due on the signing of this graphic design proposal. The remaining 50% is due on the [Date].
Please choose your preferred payment method:
Prior to a contractual agreement, elements of this proposal may be amended upon collaboration with the [Client.Company] at the discretion of [Sender.Company].
PandaTip: Depending on the specific needs of the Graphic Design proposal, or if you will utilize a separate contract document, this Acceptance section can be omitted.
Your signature below indicates acceptance of this Graphic Design proposal and entrance into a contractual agreement with [Sender.Company] beginning on the signature date below.
A cover letter is your first—and perhaps only—chance to impress a potential client or employer. Don’t let that intimidate you, though. A cover letter is, in fact, your opportunity to shine. It gives an employer a brief glimpse of the potential success you bring with you. Your experience, your personality and your enthusiasm all play a part in helping you land the job. Don’t leave them behind when building your cover letter.
How do I write a Cover Letter? In general, be honest, genuine and professional. But the details can get a bit more complicated. Follow these simple guidelines to create a compelling cover letter that will be hard for an employer to resist!
- Start with a warm and professional greeting. This person is considering hiring you – so your opening should encourage them to think of you as someone they’d like to work with. “Dear Mr. Smith,” “Dear John Smith,” or “Mr. Smith,” are all appropriate. “Hey Bob,” “What’s up, Jim?” or anything extremely casual should be changed to err on the side of formality. Don’t know the name of the person doing the hiring? “Dear Hiring Manager,” is a great way to set a professional tone from the get-go.
- Get to the point. Your cover letter is not the time to write a novel about yourself. Let the employer know why you’re contacting them, what skills you have that make you the right person for this position, and where they can find more information about your work experience: “I’m interested in the position of Lead Blogger you recently posted. I have been a professional writer for nine years, and am very familiar with WordPress and Typepad. During my 3 years as editor-in-chief of BeingInterested, I managed a team of writers that produced 5 blogs posts a week. You can see some of my own writing in my portfolio (www.odesk.com/users/~~…)
- Hit the highlights. Most job postings will give you very clear hints about the type of skills the desired candidate will have. If you have these skills, you should mention them – repeating the employer’s needs for the role and how you fill those criteria will make it clear that you are the right person for the job: “You had mentioned that you were looking for someone with a background in creative writing and journalism. I studied both in college, where I majored in English. I began my career as an assistant editor at the local paper, where I learned to take a hands-on approach to investigative journalism.”
- Follow directions. Many potential employers will ask candidates to fulfill a specific request in their cover letter. This is designed to help them quickly weed through applications, and cull out those who are taking the “copy & paste” approach to submitting resumes. If you’re asked to answer specific questions or include a keyword in your reply, make sure you do it! As an added bonus, calling out that they have requested this information is a great way to let them know you are about to make their hiring decision even easier: “Per your request, here are the links to three articles I’ve written about local events, gardening or technology….”
- Close the sale. Make sure you let them know your availability for the position and invite them to contact you to discuss further. It’s a polite way to “ask for the job” and reinforce your enthusiasm for working with this employer: “Moving forward, I can dedicate 15 hours/week to your company, and my daily hours are negotiable. I’m very excited to assist you in making your blog successful – please feel free to contact me directly to discuss this position further.”
- Reread, edit and consider. Before you click “send”, take another look at the job description. Did you address all of their criteria in your cover letter? If you were the person hiring for this position, would your cover letter fit the bill? Does your profile and your portfolio support your application for this job? (If not, don’t apply! Save your energy for a position that better suits your skills and abilities.) If you’re unsure, ask a friend to review the job posting and your cover letter, and listen carefully to their perspective – they might find a hidden gem that makes the difference in you landing the job!
Cover letters are the first view an employer or client gets of you, so make sure you’re putting your best foot forward. For more tips on crafting a successful cover letter, check out our previous post on Writing a Killer Cover Letter, a brief list of ways to ensure your cover letter is truly “killer”.
Got your own thoughts on crafting a successful cover letter? We’d love to hear them!
Social Media Guru
Erica Benton joined oDesk in 2009, bringing with her nearly a decade of small business and freelance experience, and a love of all things social. Her passion for startups, technology and marketing was born during her tenure with Kulesa Faul Public Relations, while she learned the art of entrepreneurship firsthand through Equine Alternatives, a business she founded while earning her Bachelor of Science degree from… read more