New Case Study

A Sweet Breakfast Memory That Connects With the Wrong Market

By JOHN GROSSMANN

Christopher Pouy founded Cow Wow Cereal Milk to bring a taste of his past to today’s children. But the milk is proving more popular with an older set.

November 13, 2014, Thursday

MORE ON CASE STUDIES AND: Cow Wow Cereal Milk , Advertising and Marketing , Pouy, Christopher , Small Business , Milk

A Small, Spicy Start-Up Prepares for the Demands of Eggnog Season

By JULIE WEED

Addition, a two-person company that makes liquid spices for cocktails and beers, considers how to increase production from 750 bottles a month to 7,500.

October 2, 2014, Thursday

MORE ON CASE STUDIES AND: Small Business , Alcoholic Beverages , Start-ups , Shopping and Retail , Spices , Addition (Spice Co)

A Leader Struggles to Sell Software Meant to Aid Sales

By JOHN GROSSMANN

The chief executive of Yesware has come up with three solutions to address weak software sales. Outside experts offer advice on which path to pursue.

August 21, 2014, Thursday

MORE ON CASE STUDIES AND: Small Business , Executives and Management (Theory) , Yesware Inc , Bellows, Matthew

Select Home Care Weighs New Wage and Labor Regulations

By ESHA CHHABRA

A California-based home care company is pondering three choices in meeting new state and federal work rules regarding its caregivers.

June 18, 2014, Wednesday

MORE ON CASE STUDIES AND: Labor and Jobs , Elder Care , Small Business , California , Select Home Care , Hull, Dylan

A Small Brand Tries to Escape the Confusing Shadow of a Big Brand

By SARAH MAX

Hobby Lobby International has almost the same name as a far larger and socially polarizing company. Experts recommend rebranding.

May 8, 2014, Thursday

MORE ON CASE STUDIES AND: Small Business , Hobby Lobby Stores Inc , Cleveland, Mark A , Trademarks and Trade Names , Hobby Lobby International , Hobby Express

Seeking Even Faster Growth, an E-Commerce Company Stumbles

By ADRIANA GARDELLA

Jimmy Beans Wool, a successful, growing online yarn merchant, expanded and ran into trouble.

April 3, 2014, Thursday

MORE ON CASE STUDIES AND: Zander, Laura , E-Commerce , Jimmy Beans Wool , Zander, Doug , Wool and Woolen Goods , Small Business

A Business Owner Seeks an Alternative to Seven-Day Workweeks

By JOHN GROSSMANN

Carlos Vega, a New Jersey pizzeria owner, faced a decision: Should he expand his small restaurant or concentrate on selling his popular red sauce?

January 2, 2014, Thursday

MORE ON CASE STUDIES AND: Small Business , Restaurants , Father and Son Pizzeria (Guttenberg, NJ)

A Business Owner Who Backed Off Tries to Step Back In

By JOHN GROSSMANN

A cooking business is doing well under hired staff, but the owner wants to increase sales substantially over several years to attract potential buyers.

October 24, 2013, Thursday

MORE ON CASE STUDIES AND: Gignilliat, Bibby , Executives and Management (Theory) , Small Business , Cooking and Cookbooks

A Fast-Growing Tree Service Considers Selling Franchises

By JOHN GROSSMANN

An owner wants to add more locations, but is not sure whether he wants to own the locations or franchise them.

September 12, 2013, Thursday

MORE ON CASE STUDIES AND: Skolnick, Josh , Entrepreneurship , Small Business , Franchises , Monster Tree Service

When Your First Company Is Working, but Another Is Beckoning

By JULIE WEED

A young entrepreneur has created two companies, one established and stable, the other in development and a little flashier, and he is at a crossroad.

May 30, 2013, Thursday

MORE ON CASE STUDIES AND: Start-ups , Small Business , Entrepreneurship , Badshah, Aseem

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